My role as Digital Soulmate was to research which tools we wanted to use, taking factors such as cost and scalability into account. I then looked at how we could technically build each step of the process. I was also involved in the content, including writing copy, to ensure that it aligned perfectly with the target audience of each event.

The key wishes and requirements were:

• Different flows for different types of events: Make needed to automatically identify which event had been purchased and when the event was taking place. Based on this information, the correct flow would be triggered so participants automatically received the appropriate pre- and post-event emails.

• Completing and signing forms: An important part of the process was asking participants to complete and sign a form agreeing to the event's terms and conditions. For in-person events, such as a breathwork workshop, it was also important for participants to complete and sign a health declaration.

• The right email sequence and frequency: It was important that participants received the right information at the right time. This meant carefully considering the order of communications, what information should be sent and when, and how frequently participants should receive emails. We aimed to find the right balance between providing enough information and avoiding an overwhelming number of emails.