The Digital Soulmate for Your Organisation!
As a digital designer with both Dutch and international experience in web design, marketing, and UI/UX, I translate your ideas into digital solutions that create value for people and organisations.
Value for people and organisations
I design digital products that are clear, intuitive, and results-driven. With over 15 years of experience in web design and 3 years in user experience design, I help organisations develop strong concepts and improve user experience and conversions.
My services
Whether it’s new digital products or improving existing solutions, I bring structure, creativity, and experience to every project. Below you’ll find the services and techniques I’ve regularly applied over the past years as a freelancer and in permanent roles.
Graphic / UI Design – websites, apps, design systems, logos, illustrations, animations, e-learning, print materials.
UX Design – user research, user flows, wireframes, prototypes, testing.
Strategic – audits, marketing, conversions, user experience, findability, AI
My Approach
Over the past few years as a freelancer, I have frequently worked with the 'backward design method'. Most requests start with a defined solution, like a website or app, typically positioned in the Detail & Develop (see image).
What’s often still missing, however, is the rationale: who are the users, what alternatives exist, what is the business model, and which problem are we solving?
That’s why I usually suggest taking a step back. By addressing the core questions first, we can create a solution that genuinely fits both the audience and the organisation.
Let’s get started!
After nine years living in Australia, we have been living in Zevenaar, Gelderland since July 2026. I am therefore available for a permanent position or as a freelancer within a 100 km radius of Zevenaar.
Curious what I can bring to your organisation? Check out the FAQ and book a meeting today.
Niels in a nutshell
- Born in the ’80s!
- Down-to-earth Dutch mentality
- Married to Iris and father of Tobias and Stefan
- Back in the Netherlands since June after nine years in Australia.
- Sporty, serious about keepie-uppies 😎⚽
- I love traveling, music, camping, multi-day hikes, and adventure!
FAQ
How can you contribute to our organisation?
I support organisations in developing new digital products and optimising existing solutions, including web and app design, user experience, logos, marketing, automation, conversion optimisation, and online visibility.
What type of role are you seeking?
I am available for a permanent role (24–32 hours per week) in web design, graphic design, or UI/UX design. I thrive in environments where creativity and collaboration go hand in hand, within a positive, honest, and proactive team culture.
Where in the Netherlands are you looking to work?
We will be living in Zevenaar from July 2026. I therefore prefer a role in or around Arnhem, Utrecht, or Amsterdam. I am willing to travel a few days per week.
I have more than 15 years of experience as a UI, graphic and web designer.
With more than 15 years of experience, I am a senior UI and web designer. I work with tools such as Adobe Creative Suite, Figma, XD, WordPress and Elementor, have proficiency in front-end languages, and possess knowledge of SEO, paid ads, online and offline marketing, and WCAG. I increasingly use AI tools for optimisation.
What is your experience level as a UX Designer?
I consider myself a mid-level UX designer with 3 years of full-time and 5 years of part-time experience. I am well-versed in relevant tools and techniques and eager to gain further experience in user research and usability testing, preferably under the guidance of a senior UX designer or within a UX team.
What are your latest achievements?
40+ customers in 5 years
Founder of Digital Soulmate, from start-up to growing business with a focus on sustainable results and satisfied customers.
300+ conversions in 2025 for the Stottercoach
A high-performing website thanks to years of collaboration and optimisation of pages, content, SEO, and paid advertising.
38% growth in 2024 for Empowered Academy
Enhancing the customer journey and streamlining the payment process drove significant increases in traffic and conversions.
What are your professional strengths?
Customer-focused
Focuses on understanding the customer’s needs and translating them into outstanding results.
Conceptual
Conceptual thinking is what I do best. I enjoy brainstorming, sparking new ideas, and weaving them together.
Eye for detail
Small details make the difference. I focus on simplicity, consistency, and thoughtful design.
Reliable
Working together, you can expect clarity, transparency, and ‘getting things done‘!
Do you have a resume?
Yes, my resume is available for instant download.