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300+ conversions in 2025 for the Stottercoach

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Web design
Conversions
SEM
Screenshot van de homepagina van de Stottercoach-website.

Introduction

In 2025, I worked with Frank of De Stottercoach to improve conversions on the website we had designed earlier, focusing on search engine optimisation (SEO) and Google Ads (PPC).

These optimisations resulted in over 300 conversions in one year, including 34 paid courses, 118 lead-funnel items (e-books and a free introductory course), and 153 contact form submissions.

Needs, requirements, and challenges

In my role as Digital Soulmate, I was responsible for designing the digital assets, providing strategic input alongside Frank, and driving higher conversions.

The key wishes and requirements were:

• Achieve top Google rankings: The goal was for the website to achieve top Google rankings, ideally on the first page for relevant and frequently searched terms like “overcome stuttering.”

• Effective paid advertising: The goal of Google Ads campaigns is to generate conversions that at least break even on the budget, ideally exceeding it.

• High-converting landing pages: All article pages (blogs) should be optimised for conversions, with multiple strategically placed call-to-actions.

Frank van de Stottercoach

Frank's experience

Want a unique website that looks great and drives new customers? Digital Soulmate is your ideal partner!

The process at a glance

Pagina 'Je stotteren oplossen' van De Stottercoach, geoptimaliseerd voor zoekmachines.
This shows how the keyword combination “overcome stuttering” is integrated into an article page.
Een Word-bestand met verschillende combinaties van zoekwoorden
After researching all possible keywords and combinations using Google Keyword Planner, we compiled them in a Word document.
Via Google Ads hebben we verschillende campagnes opgezet om het aantal zoekenden naar de website te verhogen.
Through Google Ads, we created multiple campaigns to boost website traffic.

Final result

Screenshot van de landingspagina van De Stottercoach met strategisch geplaatste call-to-actions.
Each article page is SEO-optimised and includes strategically placed call-to-actions to convert visitors.
Screenshot van de artikelen overzichtspagina van De Stottercoach, met meerdere artikelen weergegeven in een gridweergave.
Articles are organised into categories and subcategories, with the corresponding pages also available on the website.
Een overzicht van alle zoekwoordcombinaties, het maandelijkse zoekvolume en onze positie in Google.
An overview of all keyword combinations, their monthly search volume, and our position on Google.

Reflection

Having valuable backlinks is essential

Thanks to our approach, we rank well on Google, often on the first page and sometimes on the second. However, competitors with a longer track record and strong backlinks remain challenging to catch up with.

Setting up effective campaigns involves complex technical work

Due to the complexity of Google Ads Editor, conversions were initially low. After several weeks of testing and optimisation, the campaigns saw substantial improvement.

Achieved great results and learned a lot along the way

Throughout this process, we not only achieved impressive results but also acquired valuable insights. Altogether, this resulted in 305 conversions. A result we are very proud of.

Illustratie van de Digital Soulmate die achter zijn laptop zit en iets bespreekt met een vrouwelijke klant die een kopje drinkt, ter visualisatie van een advies.

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